外贸英语：开发信、报价、跟进常用句型与话术

很多外贸业务员不是不懂产品，而是卡在英语上：开发信写不出、客户问价答不顺、跟进不知道说什么。其实外贸英语不需要多高级，会那几百个高频句型和模板就够了。本文整理外贸开发、报价、跟进、谈判全流程的实用英语，拿来就能用。

一、开发信：第一封邮件怎么写？

开发信的核心是"简洁、说清你是谁、为什么要找你"。记住这个结构：

Subject（主题行）：

• Professional [产品名] Manufacturer from China
• [产品名] Supplier with 10 Years Export Experience
• High Quality [产品名] at Competitive Price

Body（正文模板）：

Dear [Name],

This is [Your Name] from [Company], a manufacturer of [产品] with [X] years of export experience.

We noticed that your company imports [相关产品]. Our products have been exported to [国家/地区] and are well received by customers like [知名客户/市场].

Attached is our catalog and best quotation for your reference. We can offer [卖点：认证/定制/交期].

Looking forward to your reply.

Best regards,
[Your Name]

要点：第一封别写太长，3-5句话；别群发，称呼写对客户名字；附上产品图或目录，比纯文字有说服力。

二、报价邮件：客户问价怎么回？

客户问"How much is your price?"，别只回一个数字。规范报价邮件：

Dear [Name],

Thanks for your inquiry. Here is our quotation:

- Product: [产品名+型号]
- Price: USD [价格] per [unit] FOB [港口]
- MOQ: [起订量]
- Payment: T/T 30% deposit, 70% before shipment
- Delivery: [X] days after deposit

The price is valid for 30 days. Please let us know your quantity and target price so we can offer the best deal.

Best regards,
[Your Name]

高频问答句：

• What is your MOQ? —— Our MOQ is 500 pieces.
• Can you give us a discount? —— We can offer a better price based on your quantity.
• What is your delivery time? —— Delivery is about 20 days after receiving the deposit.

三、跟进邮件：客户不回复怎么说？

客户没回邮件是常态，跟进节奏：第3天、第7天、第14天各跟一次，话术换着来：

第一次跟进（第3天）：

Dear [Name],

I'm writing to follow up on my previous email. I wonder if you have any questions about our quotation.

We are currently arranging production for this season, so placing your order earlier would help us secure a better schedule.

Looking forward to hearing from you.

Best regards,

第二次跟进（第7天）：

Dear [Name],

Just checking in again. We value the chance to work with you and would like to understand your requirements better.

Would it be possible to arrange a quick call this week? We can discuss the details directly.

Best regards,

第三次跟进（第14天）：

Dear [Name],

Not sure if you are still considering our offer. The raw material price is rising recently, and our current quotation will be valid until [日期].

If now is not the right time, please let us know, and I will keep you updated with our market information.

Best regards,

四、谈判与电话英语

价格谈判：

• Our price is already very competitive.（我们的价格已经很有竞争力了）
• The price depends on your order quantity.（价格取决于你的订购量）
• We can offer a 3% discount for orders over 1000 pieces.（超过1000件可以给3%折扣）
• Could you share your target price? We will try our best to match it.（能告诉我您的目标价吗？我们尽力配合）

电话/视频会议常用：

• Could you speak a little slower, please?（能说慢一点吗）
• Sorry, could you repeat that?（抱歉，能重复一下吗）
• Let me confirm: you need 500 pieces with our logo, right?（我确认一下：500件带我们logo，对吗）
• I will send you the PI by email today.（我今天把形式发票发你邮箱）

五、常见错误避坑

• 不要全大写：全大写像在喊叫，不礼貌
• 别用翻译腔：别写"Please trust me"，写"We guarantee"更专业
• 数字和单位写清楚：USD 1,000.00 per set，别漏币种和单位
• 日期格式统一：用Oct 30, 2026，避免美式英式混淆
• 别拼错客户名字：发之前检查称呼拼写，拼错名字很掉分

六、总结

外贸英语不需要"高大上"，需要的是"用得对"：

1. 开发信要短：3-5句话讲清你是谁、卖什么、找谁
2. 报价要全：价格、单位、条款、有效期写完整
3. 跟进要勤：3-7-14天节奏跟进，话术轮换
4. 表达要准：数字、单位、日期不出错

英语是工具，客户才是目标。有了精准客户，你才有机会用这些句型去谈单。试试蓝境LeadFinder AI：输入产品关键词，筛选有真实采购记录的海外买家，让你的每一封开发信都发对人。